PMD's Automotive Marketing Tools & Resources for New Car Dealerships

PMD's Lead Gen Calculator Tool

How Did PMD Get Started in Automotive Advertising?

Trying to Hire and Retain Talent at Your Dealership?

Are You Advertising Your Dealership Effectively?

What are the most effective automotive marketing strategies for new car dealerships?

The basic answer in the automotive industry is, whatever drives the most traffic. Think deeper though.

Ads for automotive dealerships resonate both long and short-term with consumers in both the fixed and variable departments.  As car people, we always want immediate results and push hard to achieve that.  However, we consider the ramifications of all advertising to provide a long-lasting, positive result that compliments the brand your store(s) require.

We always find that a balanced approach to automotive advertising in specific digital and traditional media works best.  One size never fits all, however.  What works at one auto dealership may not even work down the street for someone else.  We have proven this with intense market and demographic research as well as consumer focus group work.