Automotive Advertising University
Your Automotive Advertising Questions, Answered
Using a uniform message vs. a different message for various media types A uniform message is less expensive to manage, while being easier...
The 5 most important things to do as you emerge from microchip related low inventory levels These are the most important things to work regularly with your team and your ad agency: Understand and...
The bad news about ad agencies for car dealers Representation by an ad agency causes issues. Without the ability to understand how and/or why vehicles are sold the way they are or need to be, it’s...
Using an ad agency vs. an in-house agency There is no one way to go. The reality is that some dealerships and/or groups function best in either solution. We have experience working with...
Do you file for co-op reimbursement? Yes. We can either file all co-op claims on your behalf, or provide you with the necessary documents for you to file it all yourself. We never charge for...
Do you have state and federal legal compliance experience? Yes, we absolutely do. In today’s world, fully knowing both the Federal (FTC) and State ad regulations are critical to everyone’s legal...
Do you have experience with our manufacturer(s)? It’s impossible to claim a yes answer to this. While we have either a past or current relationship and experience with most manufacturer’s today...
Will you ever represent my competition? No. It’s that simple. We will never represent your competition. Think about it this way any agency that does must decide who to give the next...
How do I submit for manufacturer pre-approval / co-op reimbursement? As car people, we understand this topic is of the utmost importance to any dealership, especially when it comes to ad expense and...
What are the Most Effective Types of Ads for Car Dealers? The basic answer in our industry is, whatever drives the most traffic. Think deeper though. ...
Why Do I Need an Agency if my Dealership Has No Inventory? The truth is you may not need an agency. Should you have a solid grip on all options available for you now, and a plan to engage once...
What Do You Charge Your Clients? We believe the best way for an automotive marketing agency to manage a long-term client relationship is to keep billing simple. ...